IR Blog

PR Intelligence.
No fluff.

Competitive analysis, switching guides, and data-backed takes on the PR software market. Written for agencies evaluating their stack.

Latest Articles 5 articles

Cision vs AI-Native
PR Tools 2026

Cision Alternative Switching Guide 2026

Why PR Agencies Are Switching from Cision to AI-Native Tools in 2026

$15K–$30K/yr. 30% outdated contacts. 5-month cancellation clauses. Here's why more agencies are walking away from Cision — and what they're moving to instead.

March 25, 2026 · 8 min read Read article

Meltwater vs AI-Native
PR Tools 2026

Meltwater Alternative Switching Guide 2026

Meltwater Alternative 2026: Why PR Agencies Are Moving to AI-Native Tools

$12K–$36K/yr. Enterprise complexity built for Fortune 500s. Here's why boutique agencies are leaving Meltwater — and what they're moving to instead.

March 29, 2026 · 7 min read Read article

Muck Rack vs AI-Native
PR Tools 2026

Muck Rack Alternative Switching Guide 2026

Muck Rack Alternative 2026: AI-Native PR Tools for Agencies Who Want More for Less

$10K–$20K/yr. Niche beat gaps in healthcare, biotech, and legal. Manual pitch building with no AI matching. Here's why boutique agencies are moving beyond Muck Rack.

April 2, 2026 · 7 min read Read article

Propel vs AI-Native
PR Tools 2026

Propel Alternative Switching Guide 2026

Propel Alternative 2026: AI-Native PR Tools for Agencies Ready for More

Propel's PR CRM is cleaner than Cision — but manual journalist discovery still costs agencies 8–12 hours a week. Here's what AI-native platforms deliver instead.

April 26, 2026 · 7 min read Read article

Best PR Software
Small Agencies 2026

PR Tools Roundup 2026 Small Agencies

Best PR Software for Small Agencies in 2026: The Honest Breakdown

Cision, Meltwater, Muck Rack, Propel, or IR? Five platforms compared on price, AI capabilities, and contract terms — with a decision framework for small agency budgets.

April 29, 2026 · 10 min read Read article